Elevating the way a
generation is dressed.
Bella & Baby began as a private mood board — and quietly became the slow, considered lookbook we always wished existed.
Founded in 2026 by Thushara Sanjeewa, Bella & Baby is a global editorial devoted to how a new generation is being dressed — from Sag Harbor linen mornings to Silver Lake weekends, from Copenhagen playgrounds to Tokyo side-streets.
We are not a store. We are not a marketplace. We are a lookbook — a carefully paced, quietly opinionated visual journal for American families who care as much about how their children see the world as how the world sees them.
Every story is shot, styled, and written with intention. Every recommendation is one we would give to a friend. And every issue is built on a simple belief: that children deserve beauty — the soft, honest, un-loud kind — long before they can ask for it.
— Thushara Sanjeewa, Founder
Every look is hand-selected by our editorial team — no algorithms, no shortcuts.
We publish slowly, on purpose. One Sunday edit, one seasonal issue at a time.
Written from Sri Lanka, styled for America, read by families in twenty-four countries.